Dorothy schoelen biography
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Designers Like a Twist of Lime
Black isn’t where it’s at, as anyone who watched this year’s Academy Awards or the California Mart fashion show over the weekend may have noticed.
The last to go of 25 women’s wear collections shown during market week here, Mamengo Couture filled the runway with stunning black gowns and cocktail suits. They were sophisticated, sensual, cut from luscious fabrics, faultlessly tailored and tastefully spiced with rhinestones, beads and feather-trimmed hats. But, coming only a few weeks after an Oscar night in which even Winona Ryder’s sexy black Chanel seemed a dubious choice, the somber parade served as a reminder that black has lost its safety-net status.
Forgive our meddling, Mamengo, but how about lime for that asymmetrical, single-shoulder gown with its sweeping back skirt? Or any of the other greens in the show that whispered, “Get a life.” Isda & Co.’s lime-sherbet wool reefer coat, for example, worn over a beige shirt and tan striped trousers, cast a memorable, Katharine Hepburn sort of glow. French Laundry’s chartreuse and black zebra-patterned jacket worn over a solid green skirt was a combination worthy of Marilyn Monroe, and David Dart’s sheath in dark olive velvet recalled the subtle seductive powers of Audrey Hepburn.
As the mil
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Dorothy Schoelen and her then-husband Paul, started a junior sportswear label called Strawberry Plant in 1971. Based in Southern California, Schoelen was at the helm of a family-run business that evolved with the times and changing marketplace, later employing her sons in key positions.
The brand changed course in 1985, when Schoelen created a missy line of floral dresses under the Platinum by Dorothy Schoelen label. She added a sportswear line for her Silver Connection label in 1994.
When the better department stores that had carried her popular mixed-print dresses cut that category entirely in the late-1990s, she launched a more minimal, contemporary collection under the Breeze label.
Schoelen’s existing trademarks were canceled in 2009 and no new labels have been in production since then.
Written by Ranch Queen Vintage
from a pair of 1970s pants
Courtesy of Ranch Queen Vintage
from a late-1980s blouse
Courtesy of Ranch Queen Vintage
from a 1990s blouse
Courtesy of Ranch Queen Vintage
from a 1990s jacket
Courtesy of Ranch Queen Vintage